Cultivated by the Aztecs, Mayans and Incas Chia literally means strength in local tongue. Chia seeds are a true super-food. A rich source of B Vitamins and minerals, Chia actually contains more calcium than milk, more iron than spinach and more magnesium than broccoli. Chia seeds help to boost the body’s natural defences and are said to be great stress busters. Those tiny little seeds are also known to support electrolyte balance, which makes chia a great choice for endurance training.